We’re Primary Projects.

Pri·ma·ry (adjective):
of first importance; principal.

Design is about distilling a range of inputs—budget, site, taste, etc—into a single output. This involves countless decisions at every step of the way. We named ourselves “Primary Projects” to signal our commitment to helping you prioritize what matters.

We offer a range of services, from architecture and interior design to furniture selection. Sometimes, clients hire us for one thing; sometimes, we do it all. Our involvement depends on the project and your needs.

We like sharing.

We have extensive experience designing for multi-generational families, co-ops, intentional communities, and the like. (We’ve also done research, lectured, and taught on these topics!)

Tracking the growth of the average American Home against growing storage & credit, and shrinking families, yards & savings. From Store House, our research project on sharing in the suburbs. ︎︎︎

We’re environmental nerds.

We have experience designing to LEED, NetZero, & Energy Smart standards (including Passive-style Houses). Currently, we’re excited about the possibilities of straw as a carbon-sequestering building insulation.

The Straw House, a tiny house made using Croft’s pre-fabricated, carbon-sequestering, compressed-straw building panels.

We’re allergic to jargon.

We’ll talk to you like that teacher you loved who made complex things sound simple. We spell out acronyms and we’ll never call a window an “aperture.”

We have an “off-the-shelf” mentality.

Sometimes a large, custom thing is worth it! But sometimes, a slight adjustment that allows for the use of a standard product saves money without sacrificing quality. This value-conscious ethos permeates our decision making.